What is Dynamic Pricing?
For 2024 we are introducing something called ‘Dynamic Pricing’. This will automatically lower or raise the prices of tickets according to demand on a daily basis. This will generally mean early bookers are rewarded with much lower prices during times where there is less demand. It also means we can also generally lower our prices across all seats to encourage more people to book – improving the atmosphere in the venue and making performances more accessible.
This is similar to how airline tickets are priced – with prices fluctuating according to demand. So our advice is to BOOK EARLY and get the best price possible, as it is likely it won’t go any cheaper before the performance.To introduce Dynamic pricing, we will be removing the option to book with a ‘Flexible Deposit’ for a trial period – as we will require payment in full in order to manage the dynamic pricing.
What will happen if I’ve already booked? You don’t need to do anything! Your seat will still be in the same position, and the table number/seat number remain the same – so please don’t worry.
I’ve already booked with a flexible deposit, is this cancelled? No – your flexible deposit is still holding the seat/table you’ve booked and you can pay the balance any time up to 7 days before your visit.