Businesses from across Blackpool and The Fylde Coast are invited to join Viva’s all-new VIPartners scheme and reap the benefits.

The new scheme offers any business the opportunity to book tickets for Viva’s fabulous all year round programme of shows through a new online system, earn a commission and special credits.

Building on the success of their old Partner Pass scheme this new development is set to be the strongest partnership offering in the resort and holds particular benefits for hoteliers.

The scheme has already been a massive success with over 80 businesses already signed up and using the scheme in just a matter of months.


Martin Heywood, Managing Director at Viva, said:

We’ve been working behind the scenes on the VIPartners scheme for some time and we’re sure that it will be a win for both Viva and the businesses who get involved. We are already seeing a lot of attraction to the scheme and I am happy to announce that we already have over 80 businesses all signed up.

The new system gives our VIPartners a streamlined way of booking tickets for our shows online, automatically giving the customer the best seats available and earning the business owner a commission.

We believe that this is the strongest partnership offer in the resort, particularly for hoteliers, and we’re really looking forward to seeing other local businesses get in the Viva Vegas spirit with us.”


As well as earning a 5% commission on tickets booked for customers and benefitting from a discounted rate (typically 15%), business owners will also receive credits which can be redeemed against tickets, drinks and dining packages and even advertising opportunities within the Viva complex.

VIPartners will also receive a marketing pack which includes social media banners and icons, show copy, beautifully edited video adverts and more besides to enable them to maximise their commission earning opportunities, as well as being invited to special launches and private events.

Businesses that aren’t able to book online haven’t been forgotten either, with the option to book over the phone still available and further methods of referring customers into the box office, perfect for taxi drivers and cafes.


For more information or to sign your business up to become a VIPartner contact Julie Holland on 01253 297 297 or visit